Since the age of sixteen, Georgette has been marketing, planning and producing her own events. She often tells the story of her first event, her ‘Sweet Sixteen’ in Hartford, CT. She worked to efficiently keep in contact with the venue to make sure everything was going according to plan. Because of that, she was able to build professional communication skills without even knowing it. Also, graphic design was an interest of Georgette’s, so of course she made the flyers for the event. After seeing the success of the first event, she went on to plan her graduation party which, was a huge success and had over 500 people in attendance.
I’ve personally known Georgette for a few years and her ambition and drive continue to inspire me. I wanted to take some time to gain some insight from her in the world of event planning and PR. I hope you all enjoy this interview.
How did the concept of Fletch Firm happen?
While I was going to UConn, I joined an organization called Black Students Association (BSA) and I took an interest to the organization and how it attracted people to the events and services they were engaging. So as a result, I joined the Executive Board my sophomore year and was elected the Public Relations/Special Events Coordinator. During that time, I was in charge of marketing materials for all the events we had and bookings for each one. When it came time to plan our biggest event, which is the fashion show in the spring semester, I took it upon myself to book an amazing DJ for the event. I knew that having a well-known DJ would attract many people and keep the vibe going throughout the night. After going out and networking, I encountered DJ Relly Rell and thought he would be perfect. Later, I learned that he was on two major radio stations in the tri-state area and that I had to cultivate this relationship. During the planning period, I had planned and marketed for other events leading up to the fashion show. I promoted heavily to other colleges and to my network. To my surprise, the event was the biggest show at UConn to date and it made me realize that if I could make another organization successful based on my network and drive for success, why not do it for myself? So I did. With each year, I learned more of the business, became more driven and eventually became the president my senior year. That is when started to research exactly what I wanted Fletch Firm to be and executed my business.
What is your advice to emerging entrepreneurs about overcoming challenges in business?
Always keep your cool. No matter what issues you may have with someone, try not to let it show. Always smile and be polite. Know that not everyone you work will have your best interest in mind. So if things go sour, learn from it, carefully review everything that occurred and move on. It is okay to not be for everyone and vice versa.
What is the best business advice you’ve received?
Do not be afraid to fail. Even the best business people have failed. You just have to keep going and learn from your mistakes.
What is a valuable lesson you’ve learned as an entrepreneur?
Timing is everything. All processes need to be properly thought through and planned. Pay attention to detail and execution.
What is a financial tip you would give to emerging entrepreneurs that has helped you?
Make sure you budget and write all expenses out. Things can get expensive; so see what or who needs to REALLY get paid versus who will be willing to work for free. Propose that building their portfolio is beneficial and a good option. One hand can certainly wash the other. Find out how you all can benefit each other and work it out.
What’s next for a Fletch Firm?
More events to bring people together and network. Also, we will start to represent music artist and other clients. Taking more meetings and figuring out how we can build with others. The goal is to build a legacy for ourselves and help other people build theirs.
You can find more about the Fletch Firm here.