Two months ago, I attend the JCK Las Vegas jewelry trade show at the Mandalay Bay convention center. I attended this year in order to network, gain insight from others in the jewelry industry and overall soak up the experience of being in the same room with leading organizations in the jewelry trade. This was an ideal opportunity for me to gather information about jewelry trends, latest product releases, technological improvements in manufacturing, and new business solutions. Here are some tips that helped me make the most of my trip:
- Know which booths you want to visit: Which exhibitors are you most interested in? Where are they located on the convention floor?
- Utilize the trade show map and the JCK app to plan out the workshops you want to attend
- Research each company you find interesting, allowing you to prepare some questions specific to your needs and the JCK website does a good job with listing companies on their website before the event
- Bring an extra tote for things you pick up during the show, such catalogs, promotional products, and purchases that you make during the show
- Be sure to bring enough business cards for networking
- Don’t be afraid to introduce yourself to others. There is power in a genuine smile and introduction.
- Attend seminars and workshops, even the ones that you don’t think you would be interested in, you will surely learn something new! As I wasn’t exhibiting, these educational presentations are part of the major reason why I came. Knowledge is power.
- Don’t linger too long at booths or stay in a conversation with a company in which you’re not interested in doing business with. I just feel that it’s important to respect the time of the exhibitors and not lead anyone on, especially since a handful of them are there to make sales and bring awareness to their brand or product.
- Carry a pad and pen to jot down important notes or you can keep notes in your phone
- Be sure to follow up with new contacts and vendors after the show
I was so happy that I attended this year’s JCK trade show. I met some talented designers, manufactures and retailers that shared some great advice with me and gave some tips that I know will help me on me journey as a designer. I do hope to attend next year and in the future I would love to actually have a booth to showcase my designs. I’ll surely be blogging about the process and my journey.
Have you attended a JCK trade show or any other jewelry industry show? How was your experience?