As you guys know, I run two jewelry businesses, YINKA ORISAN and AKEYNO studio. A few people have asked me questions about how I started my jewelry lines and how they can start a jewelry brand as well. So I wanted to start a series where I share some lessons and insight that I’ve learned over the years. So I figured that I start with sharing a few mistakes you should avoid when launching your jewelry business. I hope you find these tips helpful on your journey to create and design your jewelry.
- Keep a separate business and checking account
- Price your jewelry pieces correctly
- Don’t rely solely on credit cards to run your business
- Set goals
- Market your product consistently
- Design a cohesive collection and not random pieces
Let me know any other tips you would like know to know about starting or running a jewelry business.
xo Yinka
Photography: Norman Oates
